Enlightenment from the conflict between Russia and Ukraine: national brands should be self-improving

The industrial chain is not perfect, and the Russian industry is under the enemy

Since the outbreak of the conflict between Russia and Ukraine, the bilateral tension between Russia and Ukraine has continued to escalate. Countries such as Europe and the United States have taken the opportunity to impose sanctions on Russia. Many Western brands have followed suit and joined the sanctions team. According to statistics, nearly 100 companies have imposed sanctions on Russia, covering many aspects of national economy and people's livelihood. Manufacturing companies such as Apple, Audi, Cadillac, Chevrolet, Coca-Cola, Dell, etc. have announced their complete withdrawal from the Russian market. BMW has closed factories. Blocking transportation, Amazon completely blocked retail business in Russia, logistics companies such as DHL and FedEx completely banned shipments from the market, online payment platforms including Apple, Google and Samsung Pay completely blocked Russian user business, online video platforms including Youtube, TikTok also Russian personal accounts and channels have been blocked on a large scale, and even film companies including Warner Bros., Disney and Universal Pictures have canceled movie releases in Russia.


Russia's domestic economic structure is in a state of serious imbalance, and it is highly dependent on foreign machinery products. Industrial manufactured products account for as high as 75% of its total imports, of which machinery and equipment account for the highest proportion (44%, data.wto.org). ). Because Russia did not change this economic structure in time in peacetime, now facing the "group attack" of foreign companies, Russia has fallen into the embarrassing situation of being attacked by the enemy, and the foreign imported machinery and equipment it relies on is not only unable to maintain and In the dilemma of updating, it is difficult to find excellent domestic equipment to replace it for a while, and Russia's already weak industrial manufacturing industry is now worse.

Are "foreign brands" really reliable?

The Russian-Ukrainian conflict is more of a wake-up call and reflection for the Chinese. If Western countries led by the United States today can impose sanctions on Russia along the entire industrial chain, then in the future, they may use the Taiwan Strait crisis to impose similar sanctions on China. Once upon a time, foreign brands took advantage of Chinese people's trust in international brands to arbitrarily raise prices, and some domestic manufacturers even cooperated with foreign brands to sell their low-cost products in the name of foreign brands, misleading domestic customers. Such chaos not only damages the interests of customers, but also damages the overall development of my country's industry.



Faced with such a situation, more and more Chinese people have begun to call for reducing blind dependence on foreign products, supporting and developing local industries and products, from daily necessities to mobile phones, automobiles, ferries and mechanical equipment. To China, I was pleasantly surprised to find that our domestic industrial products are not inferior to foreign brands. From Baixiang instant noodles, to Huawei, oppo mobile phones, from Douyin and video to NIO cars, the rise of state-owned brands not only condenses strong national pride behind it is advanced technology and excellent quality.



China's current achievements are not accidental. At the beginning of the founding of New China, the leaders of the older generation were not afraid of the Western economic and technological siege and insisted on the road of industrialization. Since the reform and opening up, my country's manufacturing industry has continued to develop rapidly, and a complete, independent and complete industrial system has been built, which has vigorously promoted the process of industrialization and modernization. The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed that by 2035, "basically realize new industrialization, informatization, urbanization, and agricultural modernization, and build a modern economic system." From the perspective of the manufacturing industry, it is to put innovation first and improve research and development. level, master the core technology.



Once upon a time, European and American products and equipment were the guarantee of quality for Chinese people, especially equipment from Germany and the United States. Even if the price is several times that of domestic products, people still flock to them. But as General Secretary Xi pointed out, "Only by mastering the key core technologies in our own hands can we fundamentally guarantee national economic security, national defense security and other security." The crisis in Russia is the best judgment of General Secretary Xi. For example, no matter how good foreign equipment is, it is not yours after all. A country's economic security ultimately depends on its own national brand to guarantee it. The idea of "foreign monks chanting sutras" is no longer feasible.



Take the national responsibility and master the core technology

Chinese brands will eventually go global

In order to further promote the high-quality development of enterprises, enhance their innovation capabilities, and fundamentally protect the national economic security, the Ministry of Industry and Information Technology will launch the third batch of specialized and special new "little giant" enterprise cultivation in 2021, and select economic benefits, professional More than 2,000 national enterprises with outstanding performance in four aspects, such as the degree of industrialization, innovation ability and operation management, have been awarded the title of "Little Giant" for key training (Enterprise Letter [2021] No. 79 of the Department of Industry and Information Technology). Dika Machinery relies on strong scientific research. Strength, advanced informatization level and good brand international influence have become the only enterprise in the national industry to receive this honor.



Such achievements do not come overnight. In order to better meet the needs of customers, Dika has the courage to innovate, and has developed a technical route that is different from Europe and the United States. Through the application of modular technology, the performance of each part of the equipment is maximized, and then optimized and integrated. An American customer who is in contact said that the reason why they prefer Dika to German brands is that German products refuse to adjust their equipment according to the actual needs of customers, but instead require customers to adapt to the equipment, "This is too arrogant, we It is impossible to change one's own working conditions for a piece of equipment, but your products can be modularized and designed to adjust the structure of the equipment according to our actual needs, helping us solve big problems."